Find the Right Distributor for Japan’s Consumer and Retail Market

October 2025   

Expanding into Japan? The right distributor can make all the difference. They don’t just handle logistics—they help you connect with local consumers, strengthen your brand, and drive sales.

If you’re a consumer or retail brand, your ideal partner should be able to:

- Localise your product for Japanese customers, highlighting features that resonate
- Drive promotions through trade shows, pop-up stores, online advertising, and catalogues
- Boost brand awareness with social media and dedicated websites.

Take Plum & Ashby (a former customer), a UK home fragrance and skincare brand, for example. Their Japanese distributor hit the ground running: press releases, dedicated Japanese website, e-commerce integration, and active social media presence—all within months of launch.

The result? Strong brand visibility and a successful local partnership.

Website: plumandashby.jp
E-commerce: https://lnkd.in/eCgduJ_E
Facebook: PLUM ASHBY Japan
Instagram: plumandashby.jp
Press release: https://lnkd.in/ecsX22MU
WWD Japan article: https://lnkd.in/eNgyK6qj

Japan Trade Support helps SMEs find the right local partners to succeed in Japan. Do get in touch if you are looking for the right support.